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About Us

Movement is our language

Since 2013, SIM Dance Studio has shaped Johor Bahru's dance community — building dancers with technique, discipline, and stage-ready confidence.

Our Story

Built on
passion & purpose

Founded in 2013, SIM Dance Studio delivers professional, structured dance education in Johor Bahru — now home to hundreds of dancers each year.

We blend technical rigour with creative freedom — strong foundations first, then performance, musicality, and style.

From kids and adults to competitive dancers, the studio meets you where you are.

SIM Dance Studio team

The SIM Family

Our instructors, dancers, and crew — a community built one class at a time.

Liping Sim, founder of SIM Dance Studio
Founder Liping Sim

Meet the founder

Liping Sim — the heart behind SIM

What started as a love for hip hop became a place where dancers across Johor Bahru could grow, compete, and belong. Liping founded SIM Dance Studio in 2013 with a simple belief: that discipline and joy make the best dancers.

Over a decade in, she still teaches weekly classes, mentors the competition crew, and keeps the studio rooted in its community values.

10+

Years teaching

500+

Dancers trained

2013

Studio founded

Our Values

What we stand for

Four principles that shape every class, rehearsal, and performance at SIM.

01

Passion

Dance deserves total commitment. We teach with heart — and expect the same from our dancers.

02

Discipline

Consistency beats talent. Show up, do the work, and growth follows naturally.

03

Community

Every dancer lifts the next. SIM is a family that celebrates your growth and backs your journey.

04

Creativity

Technique is the foundation — but self-expression is the goal. Find your voice on the floor.

Our Journey

A decade in motion

From one small class to the studio it is today, here are the milestones that shaped SIM.

2013

Studio founded

SIM Dance Studio opens its doors in Johor Bahru with a focus on hip hop and jazz foundations.

2015

First annual showcase

Our dancers take the stage for the first time — a tradition we proudly continue every year.

2018

Kids program launched

We expand to teach dancers from age 4, building coordination, rhythm, and confidence.

2020

Studio upgrade

Relocated to our current home — a larger, purpose-built studio with sprung floors and mirrored walls.

2022

Masterclass series

Guest instructors from Kuala Lumpur, Singapore, and Korea begin teaching regular workshops.

2024

500+ students

A decade of teaching has grown SIM into one of JB's most trusted studios — and we're just getting started.

Our Team

Meet the instructors

Every coach at SIM brings real performance experience and a deep love for teaching.

View All Instructors

Join Us

Come dance
with us

Whether you're just starting or stepping back in after years away, there's a class for you.

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